Insurance that rewards the way you actually drive.
Fair, transparent, and personal. We price you on how, where and when you drive — not your age, postcode or job. Built for drivers under 25.
Three steps to fair insurance.
No 40-question forms. No "loyalty tax". Just real driving turned into a real number.
Tell us about your car
Reg plate and a postcode. That's it. Skip the dropdowns about your job and your parents' postcode.
Drive for 28 days
The Adiona app runs in the background. No taps, no driving missions. We learn your real risk profile.
See exactly what you'd pay
A real price, with a clear breakdown. Drive safer, pay less. Renew at the price your driving earned you — not the price the algorithm guessed.
Eight signals. One honest score.
We watch the things that actually predict risk and ignore the things that don't.
Roads
Motorway driving and simple road networks.
Cornering
Anticipating bends, no harsh cornering.
Phone
Hands off the screen while driving.
Time
Lower-risk times of day and week.
Braking
Smooth stops, no harsh braking.
Speed
Consistent speed for the road.
Distance
Annual mileage that matches your real life.
Weather
Driving when conditions are kind.
One product. Three ways to drive it.
All policies use telematics-based pricing. Pick the cover, we'll price the driving.
Third party only
Bare-minimum legal cover. Cheapest entry point.
- Damage to other vehicles
- Injury to others
- Telematics-based pricing
Fully comprehensive
Cover for you, your car and others. Most popular by a mile.
- Everything in TPO + theft + fire
- Damage to your own car
- Windscreen + courtesy car
- One-click claims in the app
- Loyalty rewards from month 1
Third party fire & theft
Mid-tier cover. Includes fire and theft on top of TPO.
- Everything in TPO
- Theft of your car
- Fire damage
Drive your normal life for 28 days. We'll do the maths.
No quote up front. No commitment. Install the app, drive how you always drive, and we'll show you exactly what you'd pay — and exactly why.
- Self-register in under 2 minutes
- Runs in the background — no taps required
- See your score update after every trip
- Walk away at day 28 with no charge
Your driving on your phone. Your premium in plain English.
Tap a screen to see how it looks day-to-day.
- 28-day score with actuarial weighting
- Coaching for the bits you can improve
- Real cash-back rewards for safe weeks
Important Notice: for illustrative purposes. Adiona is not authorised to offer insurance products or services.
Driving score
Last 7 days
£42 banked
The opposite of "loyalty tax".
Stay safe and stay with us. We'll thank you with cash, not with a renewal hike.
Annual cash-back
Hit a 90+ score across the year and we top up £100 to your account at renewal.
Renewal discount
Ranked Good Driver three months in a row? We lock in a 12% discount before your renewal date.
Best Drivers community
Top 10% drivers get into our Best Drivers community. Perks, partner offers, early access to features.
"It actually saved me money."
"Aviva quoted me £2,400. I drove for 28 days, Adiona came back at £980. The app showed me exactly which trips moved my score."
"I'm 23 with one speeding point. Every quote was painful. Adiona priced me on actual driving and dropped £900 off my premium."
"Made a small claim through the app at 7pm. Replacement booked by 7:23pm. I was on the road again the next day."
Building the next generation of motor insurance, with the partners who know it best.
How much could I save?
Move the sliders. We'll do the rest. Real quote takes 90 seconds.
Quick estimate
Drag the sliders to match your situation.
For illustrative purposes. Real price set after 28-day Try Before You Buy. Adiona is not authorised to offer insurance products or services.
The bits you actually want to know.
How does Adiona price my insurance?
Do I need to install hardware in my car?
What if I'm a bad driver?
Can I cancel during the 28-day Try Before You Buy?
Is my data safe?
What is RoamGuard?
Drive safe. Save more.
Start your 28 days today.
It costs nothing to find out what you'd actually pay.